Brain Freeze

2019

Branding

Digital

UI/UX

Enviromental

Custom ice cream with a personality

Brain Freeze is a customizable ice cream brand that has unique flavors and toppings that are delivered straight to customers. Taking inspiration from 1920's cartoons, each monster unleashes your cravings and obsessions

Challenge

Create a dynamic and fun brand that puts it above the rest of other ice cream brands with its quality as well as its personality. Each time that a customer orders from Brain Freeze, it’s an experience from the moment they order it to when they get their ice cream.

Solution

The brand is meant to warp the idea of traditional cartooning, and make it playfully creepy. Each sketch has its own personality that is supposed to show all the aspects of the brand: playful, dramatic, and unique. I took inspiration from different monsters, creatures that people think are creepy, and morbid items that are considered taboo.

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