Stupefy

2023

Packaging

Illustration

Stupefy Your Senses

Embrace a bewitching tea journey where the enchantment of Art Nouveau meets the soothing magic of CBD. Delight in our meticulously crafted, CBD-infused teas, presented in exquisite wooden packaging. Elevate your senses, sip the mystical, and awaken your inner artistry with each enchanting cup of Stupefy.

Challenge

Overcoming the stigma associated with cannabis products is a significant hurdle. Designing branding and packaging that convey professionalism and responsibility is essential to attract a broader customer base. Navigating complex and evolving regulations related to cannabis and CBD products is a legal and regulatory compliance nightmare. Ensuring that the company operates within the confines of local and federal laws is crucial for individual states.

Solution

Developing branding that emphasized professionalism, quality, and responsible consumption was at the forefront of my mind when considering the branding for the brand. The sophisticated nature of the packaging made it stand out in the current marijuana space.

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